NewJeans x Nike Collaboration Sells Out in 3 Minutes
The "Super Shy" group proves their fashion influence with a limited-edition sneaker drop.
In what is being called the fastest sellout in Nike's collaboration history, the NewJeans x Nike limited-edition sneaker collection vanished from shelves — both physical and digital — in just three minutes and forty-two seconds. The drop, which featured five colorways inspired by each member's personal aesthetic, had fans queuing outside stores from 4 AM and crashing the Nike SNKRS app simultaneously.
The Collection: A Deep Dive
The collaboration, officially titled "Super Shy x Air Force 1," reimagines the classic silhouette through a distinctly NewJeans lens. Each pair features custom embroidery, pastel colorways, and a hidden bunny motif on the insole — a nod to the group's iconic rabbit imagery. The retail price was set at $180, but resale listings immediately appeared at $600-$1,200.
“We wanted each pair to feel like it belonged to one of us. When you wear them, you're wearing a piece of our story.”
The Numbers Behind the Hype
Nike reported that the campaign generated over 2 billion social media impressions in the 48 hours surrounding the drop — making it the most-discussed sneaker collaboration of 2026 so far. The SNKRS app saw a 340% spike in downloads in the week leading up to the release.
- 3 minutes 42 seconds to complete sellout
- 2 billion social media impressions in 48 hours
- 340% spike in SNKRS app downloads
- Resale prices averaging 5x retail value
- Collaboration campaign viewed 180M times on TikTok
Nike has confirmed that a second drop is planned for later in the year, though details remain under wraps. For the fans who missed out, the wait continues — but the cultural impact of this collaboration has already cemented NewJeans as one of the most commercially powerful acts in the world.