Korean Mukbang Creator Hits 50 Million Subscribers
The eating sensation becomes the first Korean solo creator to reach this milestone.
The world of digital content creation has a new landmark: Korean mukbang creator Tzuyang has officially crossed 50 million subscribers on YouTube, becoming the first Korean solo creator — and only the third Asian creator overall — to reach this milestone. The achievement was celebrated with a live stream that drew 8 million concurrent viewers.
The Mukbang Phenomenon
For the uninitiated, mukbang (먹방) is a uniquely Korean content format in which creators eat large quantities of food while interacting with their audience. What began as a niche Korean internet trend in the early 2010s has evolved into a global phenomenon, with creators in dozens of countries adopting the format.
“I never imagined that eating food on camera would connect me with 50 million people around the world. Food is truly a universal language.”
- 50 million subscribers reached on April 22, 2026
- 8 million concurrent viewers for the milestone live stream
- Average video views: 15-25 million per upload
- Estimated annual revenue: $12-18 million
- Partnerships with 3 major Korean food brands
The milestone has sparked renewed academic interest in mukbang as a cultural phenomenon. Researchers at Seoul National University have published studies suggesting that mukbang's appeal is rooted in the human need for social eating — a need that became particularly acute during the pandemic years and has never fully subsided.