Korean Gaming Streamer Signs $10M Exclusive Deal
The League of Legends pro-turned-entertainer makes streaming history with a record contract.
Korean gaming streamer and former League of Legends professional Faker — widely considered the greatest esports player of all time — has signed a landmark $10 million exclusive streaming deal with a major platform, making it the largest contract in Korean streaming history. The deal, which spans three years, includes revenue sharing, content development, and a dedicated channel.
From Pro Player to Entertainment Empire
Faker's transition from competitive play to full-time content creation has been one of the most watched stories in esports. After retiring from professional competition in 2025 following his fourth World Championship title, he launched a streaming channel that accumulated 5 million subscribers in its first month — a record for any gaming channel.
“I've spent 12 years proving I'm the best at the game. Now I want to spend the next chapter sharing my love for it with everyone.”
- $10M deal: Largest in Korean streaming history
- 5 million subscribers in first month of streaming
- Average concurrent viewers: 180,000
- Content includes gameplay, coaching, and variety shows
- T1 Entertainment partnership for branded content
The deal signals a broader shift in how Korean esports organizations are thinking about their athletes' post-competitive careers. T1, Faker's team, has been at the forefront of building entertainment infrastructure around their players — a model that other organizations are now scrambling to replicate.